- PR & Events Marketing
- Crossover Marketing
- Customer engagement
- Consumer awareness
- Crossover campaigns
Visa Inc. is an American multinational financial services corporation headquartered in Foster City, California, United States. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards.
Visa wanted to engage customers, increase share of voice on social media, and build consumers’ awareness of their new innovative technologies.
IMS designed an interactive booth to showcase Visa’s new innovative e-payment technologies, and created an experiential journey that allowed attendees to experience first-hand what the technologies could bring both to the industry and to consumers. IMS helped Visa coordinate simultaneous crossover campaigns at the New York and Melbourne Fashion Week events to create hype for Visa-branded innovations, and to drive further collaborations with banking institutions and promotion of Chinese original designs to a global audience.
We helped Visa leverage the brand awareness generated by the successful, well-publicised event by hosting a media announcement of their continued sponsorship of the Shanghai Fashion Week for another 3 years. The event cemented Visa’s market-leading position in the financial services and electronic funds transfers industry, and built upon the brand’s relationships and goodwill amongst banking institutions and the fashion industry.